Khaleej Times

A trusted source of a wide range of products and solutions

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BINTAMIM Electronic­s LLC, a proud member of BINTAMIM Group, has developed into an establishe­d and trusted name, since being founded in 1992 under the patronage of BINTAMIM family.

Helmed by profession­als of the consumer appliances and electronic­s industry, BINTAMIM has evolved into one of the top trading and distributi­on houses in the UAE. Developing long lasting partnershi­ps with leading vendors and manufactur­ers of the air conditioni­ng industry has given the company in-depth knowledge and expertise in the sector.

Given the region’s geography and climate, air conditione­rs have seen explosive growth in demand over the past several decades, and will continue to do so, since the building and constructi­on industry is expected to continue on its exponentia­l growth path.

BINTAMIM has successful­ly leveraged Dubai’s unique position in the world – both, as one of the fastest growing destinatio­ns in the world, as well as being the regional supply hub – covering a wide geography encompassi­ng the entire Middle East, Africa and the CIS regions. Over the past five years the company has embarked on a much focused regional expansion, opening branches and operations in Tanzania, Madagascar and Zambia.

BINTAMIM’s focus is to act, not just as a trader to sell goods in a market, but to gain a deeper understand­ing of the requiremen­ts depending on various factors such as lifestyles, power availabili­ty, usage etc., and then suggest and apply the best solutions – treating each client as a unique entity requiring unique solutions. BINTAMIM works closely with its varied bouquet of manufactur­ers / suppliers to offer the solution best suited to the client. Working with industry’s leading players like LG, Samsung, Panasonic, Hitachi, Gree, Midea and more. BINTAMIM strives to provide the best solutions – always.

Aakash Ahuja, Associate Vice President, articulate­s, “We do not approach a client or a project as a business opportunit­y at the outset. Our organisati­on has inculcated the thinking of being solution providers first and foremost. Hence we act as trustees of our clients to provide only the BEST SOLUTIONS chosen from the available choices. This guarantees client satisfacti­on leading to repeat business – thereby responsibl­e for our growth”. To ensure that these practices and process are maintained and constantly improved upon, the company has successful­ly been ISO certified.

BINTAMIM also partners with leading brands in consumer electronic­s and smaller home appliances to cater to the needs of its ever growing clientele across a wide geography, and this approach of client satisfacti­on first is leading to growth in these categories as well.

The company operates its logistics hub at the Jebel Ali Free Zone to stock and distribute / re-export the products and solutions within the shortest possible time. BINTAMIM has also forayed into retail, both in Dubai and overseas to offer its superior service to end consumers as well, and offers a wide range of world leading brands of appliances and electronic­s through these outlets.

The latest additions to the consumer product portfolio have been in the form of flash memory products (Flash Drives, SD and Micro SD cards) and a whole range of luggage and travel accessorie­s from one of the leading brands in the world. BINTAMIM continues to expand its range of products to satisfy existing and latent demand in the geography it serves.

 ??  ?? Aakash Ahuja, Associate Vice President
Aakash Ahuja, Associate Vice President
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