MAGIC IN EVERY BITE

the state-of-theart machines at ice cream lab instantly freeze organic base cream into freshly made ice creams

Founded in 2013, Ice Cream Lab began its journey on the world’s most raved street Rodeo Drive, Beverley Hills in California, US. In no time the brand grabbed global attention due to its innovative technique of molecular gastronomy freezing concept, utilising liquid nitrogen to instantly freeze fresh ingredients into ice cream, making each cup fresh to the customer’s desires, within a few seconds. Its state-ofthe-art machines instantly freeze the organic base cream into freshly made ice creams.

It’s a healthy ice cream option as the organic base cream used is without any preservatives, additives, emulsifier as well as no added sugar, making the ice cream much lesser on calories. The organic base cream is specially bought from 100-plus years experienced dairy farm in California.

The unique technique of making the ice cream creates a theatric atmosphere with oozing smoke while your ice cream is made fresh in front of you. This is a visual treat for customer’s eyes, as liquid nitrogen flows into the bowl, expands in the air as smoke and then evaporates right in front of their eyes leaving only a grey fog show and fresh ice cream behind.

Ice Cream Lab, Middle East, which holds 50 per cent share of the parent company Ice Cream Lab Holdings, California, opened its first outlet in the year 2014 in Dubai Mall and is all set to open two more outlets. The franchise has already been signed for places like Nigeria, Saudi Arabia and Qatar, and looking for potential partners to work with other parts of the Middle East as well as Europe, Asia, Africa and other parts of the world.