Khaleej Times

A Dh17,000 audio system, anyone?

- — alvin@khaleejtim­es.com Staff Report

dubai — Audio equipment maker Bose unveiled two high-end home entertainm­ent systems in the UAE, promising to “crush the limitation­s of single-speaker performanc­e”.

The Massachuse­tts-based company launched the Sound-Touch 300, a minimalist-design soundbar.

The device also doubles as a wireless sound system; it is Wi-Fi-, Bluetooth- and NFC-enabled, allowing it to pair with a device and stream from services such as Spotify, Pandora and others. It also has 4K passthroug­h, guaranteei­ng compatibil­ity with present and future sound technologi­es.

The Sound-Touch 300 “fills a gap in the market”, said Pete Ogley, general manager of Bose audio-for-video. “We pushed the boundaries of size, sound and design like nothing else available in the category.”

The system also uses exclusive PhaseGuide arrays, which send signals to the left and right of the room it is in, enabling listeners to hear what you don’t see. Bose’s proprietar­y QuietPort technology also ensures deep bass at any volume without distortion.

It will retail for Dh2,999, with optional bass modules for Dh2,999 and acoustical­ly matched surround sound speakers starting at Dh1,299.

The higher-end of Bose’s double launch, meanwhile, the Lifestyle 650, boasts the “most-refined Bose design ever”.

The system debuts the smallest satellite speakers in Bose’s history, four new OmniJewel speakers. Each includes new high-excursion transducer­s positioned “in opposing fashion for dramatic output”.

Aside from the same QuietPort feature, its 4K passthroug­h has six HDMI inputs, and its Adaptiq technology provides optimal acoustics for any space.

Ogley guaranteed that the Lifestyle 650 is worth its Dh16,599 price tag.

 ?? — Supplied photo ?? Joe Fadous, consumer audio division manager of Bose, during the launch event in Dubai.
— Supplied photo Joe Fadous, consumer audio division manager of Bose, during the launch event in Dubai.

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