Nintendo’s Super Mario set to make its iPhone debut soon
london — Nintendo Co will release Super Mario Run worldwide for Apple Inc’s iPhone and iPad on December 15 in US time zones, a highly anticipated launch that has a high bar for success after this summer’s Pokemon Go phenomenon.
The game, the first mobile edition starring one of Nintendo’s most iconic characters, will be free to download initially, and include an optional one-off payment of $9.99 to unlock all of the features. In addition to English and Japanese, Super Mario Run will be available in several other languages, Nintendo said in a statement Tuesday.
The model of luring in players with a free version and then a one-time price is “a great strategy by Nintendo,” said Neil Campling, an analyst at Northern Trust Capital Markets. Many successful mobile games, such as Supercell Oy’s Clash of Clans, which is also free but lets players buy “gems” with realworld currency, have seen annual spending of $100 a year per gamer, he said.
“To set a low incentive and then a low total cost when engaged could set Nintendo on a differentiated path, which ultimately could be a game changer,” Campling said.
Nintendo’s shares rose 2.4 per cent to 25,445 yen in Tokyo. The stock is up more than 50 per cent this year, compared with a six per cent decline in the Nikkei 225 Index.
Super Mario Run’s pricing structure means players can feel like they’re getting a bargain, Campling said, since it’s about the same price as a one-month subscription to Netflix or Spotify and a fraction of the cost of a traditional game.