India has a key place in FB’s mobile strategy

gurugram — As we aim to connect the next billion people on mobile platforms globally, 70 per cent of them will come from Asia and nearly 337 million from India alone, a top Facebook executive said here on Wednesday, adding that mobility is the future which is driving economic growth in the country.

As of the third quarter this year, Facebook reported 166 million monthly active users, 159 million mobile active users, 85 million daily active users and 81 million mobile daily active users in India.

“For me, five trends -- geographic shift in mobile user growth, internet is mobile and mobile is internet, connected device explosion, platform economy and moving to a network level from the mobile ecosystem -- are driving the change in the country,” Umang Bedi, Managing Director, Facebook India and South Asia, told reporters here.

India holds tremendous potential for Facebook and is the most critical and strategic market for the company, Bedi said, adding that the country is also the top market for developers for building with Facebook outside the US.

According to a recent Deloitte report, Facebook contributes $4 billion and 335,000 jobs to India through its marketing, platform and connectivity efforts.

Facebook is available in 12 languages in the country and over 80 per cent of top-grossing apps in India are integrated with the social networking platform.

“The biggest challenge in making internet relevant locally in Asia including India is local content, local languages and local awareness so we have to move beyond English to make the content locally relevant to consumers,” Bedi pointed out.

Facebook revealed a three-fold business strategy for India. The first is aligned with the mission of the company which is to help people connect. The second is to drive deep engagement which means build a process that is relevant and the third is to be absolutely valuable to its partners.

Facebook which has 1.71 billion users globally has a strategic partnership with India’s top 100 advertisers. —