Watch it live on Twitter!

dubai — For the global audience, who can’t be present in the Downtown Dubai area to watch the New Year fireworks there is a great opportunity. Watch it live on Twitter!

Emaar Properties and Twitter said they are partnering to livestream the firework displays to a global Twitter audience. This is the first live streaming deal Twitter has announced with a partner based in the Mena region.

The live show will be on air on New Year’s Eve, from Downtown Dubai at 11.30pm and will be available worldwide to Twitter’s logged-in and loggedout audience and connected devices.

Ahmad Al Matrooshi, managing director of Emaar Properties, said: “The first-of-its-kind live streaming partnership with Twitter for the much-awaited New Year’s Eve Gala in Dubai will offer audiences across the world a real-time experience of the spectacle. It marks Emaar’s ongoing digital strategy to make emotional connections with the people and engage them through the potential of social media. The New Year’s Eve celebrations by Emaar is a tribute to the positive spirit of our city, and the live streaming will define it further as a true global celebration from Dubai.”

“We are excited to announce our first live streaming partner event in the Middle East and North Africa region,” said Kinda Ibrahim, director of media partnerships, Middle East & North Africa, Twitter. “Live streaming the firework displays, combined with the live conversation on Twitter, will allow people across the world to view and Tweet about the festivities as they happen, creating a truly global celebration.”

The stream will be available globally at DubaiN

YE.twitter. com and on @MyDownt ownDubai. You can join the conversation with the hashtag #MyDubaiNewYear.

reporters@khaleejtimes.com