Brand India makes its presence felt at Arab Health

new delhi — More than 100 Indian companies participated in Arab Health 2017, the largest healthcare exhibition and medical congress in the Middle East and the second largest in the world, held from January 30 to February 2 in Dubai. The Pharmaceuticals Export Promotion Council (Pharmexcil) and EEPC India showcased India’s strengths in the medical devices sector with the India Brand Equity Foundation (IBEF) being the branding partner for India’s participation at Arab Health 2017.

Over 100,000 healthcare professionals from 160 countries attended the event at the Dubai International Convention and Exhibition Centre.

The Indian medical devices market is currently valued at around $10 billion and is expected to reach $25 billion by 2025. The Indian medical device industry ranks as the fourth largest in Asia and comprised over 800 Indian manufacturers. Nearly 65 per cent of them have a turnover of over 10 crore rupees ($1.5 million).

“India has steadily widened the ambit of markets and now exports medical devices to more than 150 countries. Participation at Arab Health 2017 catapulted the country’s status in manufacturing capabilities by highlighting the country’s competitiveness, credibility and service commitments,” according to Anu P Mathai, CEO, IBEF.

“Segment of Indian medical devices has gained competitive position in a majority of global markets. The brand campaign designed for the medical devices sector further improved the perceptions and awareness of Indian medical devices in global markets,” said Tarvinder Singh Bhasin, chairman, EEPC India.