Joyalukkas: 30 years and growing stronger
dubai — From its humble beginning of a single showroom in the UAE in 1987, Joyalukkas has changed the landscape and widened the horizon of the jewellery retail industry.
Today, the Joyalukkas Group has grown into a multibilliondollar corporation with diversified interests, spanning retail, fashion, money exchange, realty and aviation industries. The Joyalukkas brand has become a household name and the group today enjoys the loyal patronage of over 10 million customers in the UAE, India, the UK, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia and the US.
Joyalukkas, dubbed the world’s favourite jeweller, has enjoyed much acclaim since inception. Some of the first and biggest accomplishments include: the first retail chain to be awarded both ISO 9001 and ISO 14001 certifications; seven consecutive years of Superbrand status; the world’s largest showroom recognition from the Limca Book of Records; and more. Joyalukkas Jewellery is renowned worldwide for quality, designs, best value offerings, convenience and setting new benchmarks in customer service.
“When I opened the doors of the first Joyalukkas showroom 30 years ago, I had a simple goal: to offer the very best. Every new showroom and location brings us closer to our goal of being where our customers are. Each achievement affirms our goal and motivates us to aim even higher moving forward,” said Joy Alukkas, chairman and managing director of the Joyalukkas Group.
“But all of this would not have been possible without the loyalty and support of our dear patrons. They are the driving force behind our efforts and constant pursuit of excellence. They have made the past three decades highly rewarding for us and our gratitude knows no bounds. It is my pledge to tirelessly work towards delighting our customers every time they visit a Joyalukkas showroom.”
Joyalukkas Group has been on an aggressive expansion drive since 2015, growing the jewellery division from 110 showrooms to its current 130 across the globe. Work is now underway currently to open showrooms in new territories, such as Canada, Australia and Sri Lanka by the close of the second quarter of 2017, which would spread Joyalukkas’ presence across 14 countries. Many exciting initiatives new product lines and innovative services are also in the works. The vision of Joyalukkas Jewellery is to “Ornament the world” and the world’s favourite and largest jewellery retail chain is doing everything possible to accomplish this.