Instagram hits 63m users in Mena region

dubai — Instagram on Tuesday said that its community has crossed the 63 million mark across the Middle East and North Africa.

Worldwide, 600 million people actively use the popular platform each month, 400 million use it each day and a further 150 million use Instagram Stories every day.

For businesses, a community of this size represents a valuable opportunity to connect with new customers in Mena and internationally. In fact, 500,000 advertisers are already using Instagram to grow their business.

Since launching ads in Mena in September 2015 and more recently ads in Stories in January 2017, a number of local brands have taken to Instagram to share campaigns, including Saudi Telecom, Alshaya, Emirates, Dubai Tourism and Loreal.

Jonathan Labin, managing director, Middle East, North Africa and Pakistan at Facebook, said: “We have doubled in size from 300 million to 600 million in the last two years alone.”

— business@khaleejtimes.com