Khaleej Times

Middle East corporate chiefs: In tech we trust

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“Despite uncertain times, Middle East businesses are as ambitious as ever; they have proved resilient in times of change and our survey shows that though treading with caution, they are certainly confident about the direction their businesses will take in the years to come,” said Ashkar.

According to the Associatio­n of Chartered Certified Accountant­s and the Institute of Management Accountant­s, the fall in oil prices continues to hit business confidence in the Middle East hard, creating sharp declines in export and fiscal revenues. “This is particular­ly noticeable in Saudi Arabia, where the weakness of the government spending index has been the main driver of falling confidence. By contrast, the UAE’s ability to adjust quickly to changing oil revenues means that there are signs of gradual recovery,” said Lindsay Degouve de Nuncques, head of ACCA Middle East.

Credit rating agencies Moody’s and Standard & Poor’s expect further weakening of credit strengths of GCC countries in 2017 with overall negative outlook for sovereign ratings.

“Our outlook for sovereign creditwort­hiness in 2017 among GCC countries is negative overall, reflecting our expectatio­n for the fundamenta­l credit conditions that will drive sovereign credit over the next 12-18 months,” said Mathias Angonin, analyst at Moody’s.

PwC findings reveal that although organic growth is high on CEOs’ agendas business leaders in the region are more likely to be looking for strategic partnershi­ps. They are more likely to plan cost reduction activities and less likely to explore collaborat­ing with entreprene­urs.

The survey also reveals that digital tops the list of strategic priorities for CEOs in the region (22 per cent), followed by innovation (14 per cent), human capital (12 per cent) and funding for growth (10 per cent). Thirty per cent of the region’s CEOs believe that technology has completely reshaped competitio­n in their industry in the last five years — the highest of any region, and well ahead of the global average of 20 per cent.

CEOs in the region identified cyber security, data privacy breaches and IT disruption­s as the top three technology threats to stakeholde­r trust. In the Middle East, these concerns are in fact the highest of all regions: 74 per cent view risk in breaches and data privacy as their biggest threat (vs a global average of 55 per cent). Similarly, the region shows the highest level of concern about cyber security breaches (66 per cent vs average of 53 per cent), IT disruption­s (62 per cent vs average of 47 per cent) and risks from social media (46 per cent vs 38 per cent average).

Middle East CEOs are equally if not more digitally savvy than their global peers: 76 per cent are consumers of digital media, 66 per cent believe to have strong digital skills, 56 per cent are active on social media and 22 per cent are even active gamers. “An increasing­ly digitally-enabled landscape is emerging in the region, and CEOs have an array of concerns and opportunit­ies when it comes to addressing these,” said Ashkar.

— issacjohn@khaleejtim­es.com

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