BBC Knowledge offers ‘Cult Brand’ award
dubai — “The Greatest Marketing Influencers 2016”, is presented by BBC Knowledge and is endorsed by CMO Asia.
BBC Knowledge based on hard work of research on “The Greatest Marketing Influencers 2016”, offered the award with the title of “Cult Brand — Vicco Laboratories”. The said award ceremony was recently held at Taj Lands End, Mumbai.
Sanjeev Pendharkar, director, Vicco Laboratories said a Cult Brand is a product or service with a committed customer base. The attainment of such true believers; or customers is made possible because Cult Brand sell more than a product. A Cult Brand is a brand with an extreme loyal customer base in which the consumers visualise the brand as something more than just a product, where the brand becomes a piece of their everyday lives. People for a loyal following to these brands are drawn to such an idea through the desire of wanting to belong.
A brand is a name, symbol, logo, etc. all that is identifiable to a single product or an organisation. Whereas, Vicco Laboratories, Cult Brand fall into the category of benign cults which can be defined as a following where members are truly attached or intensely devoted to the product/service the brand provides. In benign cults, human desires are fulfilled in a positive and unharmful way.
Sanjeev Pendharkar further said it’s a great honour to the company and to the promoters of the company.