Green beauty, wellness products to drive sales
dubai — Ethically produced natural products and wellness packages that focus on improving the health of consumers will be two of the key drivers of the Middle East and Africa (MEA) region’s beauty and personal care market, which is expected to touch $34.5 billion by 2021.
New research released by Euromonitor International, in the run up to the Beautyworld Middle East 2017 exhibition, showed that MEA consumers spent nearly $30 billion on fragrances, haircare, skin care, colour cosmetics, men’s grooming, and other wellness products in 2016, 3.4 per cent more than in 2015. The data also showed that the UAE was one of the highest per capita spenders in the world on beauty products, ranking seventh globally in per capita spend at $239 in 2016, up two places from 2015.
Speaking on key trends in the market today, Dr Iyad Hijjawi, senior consultant at Euromonitor International, revealed that the green beauty industry had expanded to include several different segments. Traditionally, green beauty products were understood to have natural ingredients; however, consumers today want products that are ethically produced, have natural ingredients, are not tested in animals, and are sustainably sourced and produced. This expansion in the green beauty segment, he said, has opened several new growth platform for businesses in the industry.
In addition, another segment that had attracted a lot of attention in recent years, and would continue to drive demand in the industry, were wellness products and services. “Many consumers today know that looking good is a lifestyle. You need to pay attention to your health and wellbeing, so services and products that are critical to ensuring a healthy lifestyle will continue to be increasingly popular in the coming years,” Hijjawi said.
Hijjawi also revealed that fragrances and hair care lead beauty product sales in the region, standing at $5.6 billion each in 2016. However, other niche segments were also recording an increase in sales including the suncare, depilatories, and men’s grooming segments, which are expected to drive growth at a CAGR of four per cent between 2016-2021.
Speaking on the upcoming exhibition, Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The business of beauty is as vibrant as ever, and with exhibition space fully booked, the 22nd edition of Beautyworld Middle East this year will be the largest edition yet.”— rohma@khaleejtimes.com