Khaleej Times

Have a ‘date’ in this Al Ain spot

- Staff Report

abu dhabi — What better way to experience the culture and offerings of an emirate than by spending time at a date plantation?

The idea of the unique touristic attraction has been conceived by the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), which signed an MoU with Al Foah Company, owners of the Al Foah Organic Date Farm. Both have launched the initiative to encourage visitors to explore the culture of the emirate.

The collaborat­ion is also in line with TCA Abu Dhabi’s constant efforts of showcasing the city’s rich heritage, combining it with a unique tourism experience for residents and visitors alike. Located in Al Ain, the Al Foah date factory’s diversific­ation into a new leisure attraction is anticipate­d to add a unique tourism experience to Abu Dhabi with the developmen­t of the site attracting local, regional and internatio­nal visitors.

Saif Saeed Ghobash, directorge­neral of TCA Abu Dhabi, said: “Through our combined expertise, we will create a compelling visitor experience merging our rich culture with unparallel­ed recreation­al activities, highlighti­ng the diversity of our cultural assets. In addition to the engagement with the organic date-picking activities from Al Ain Oasis, which contains more than 147,000 date palms of up to 100 different varieties, visitors will now have the opportunit­y to experience all the different phases and steps in the dates manufactur­ing processes.”

Musallam Obaid Al Ameri, chief executive officer of Al Foah Company, said that the company’s mission is to build a global date brand in the UAE and highlight the significan­ce of dates into people’s daily lives, while promoting tourism to Abu Dhabi and providing visitors with a unique experience.

Abu Dhabi is strategica­lly positionin­g itself as an inspiring tourism destinatio­n where visitors can experience cultural authentici­ty, diverse natural offerings, and dynamic family-leisure entertainm­ent. The MoU is expected to herald a surge in interest for authentic cultural experience­s, such as in Al Ain Oasis — the UAE’s first curated Unesco World Heritage site visitor experience — which together with a mandate to preserve heritage and culture, protect historic sites, and develop museums on the Saadiyat Cultural District contribute­s to differenti­ating the emirate by its unique attributes for leisure, culture and nature.

— business@khaleejtim­es.com

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