Mobile banking offers greater ease, better deals
Banks have redesigned their services based on the needs of people who spend a lot of time online
With the rise in use of smartphones, tablets and apps, going mobile for bank transactions is gaining popularity globally. Mobile banking brings not only convenience to existing bank customers, but also financial services to millions of people around the world. Banks have also jumped up to this digital challenge and are focusing on online products that best meet customers’ changing needs and behaviour, while reducing operational costs.
This paradigm shift from traditional methods is thanks to the added security of smartphones and its ability to handle a range of biometric authentication methods — be it fingerprint, voice, and image or video recognition. Plus, not having to deal with queues makes mobile banking a preferred choice. There’s also no need to explain your actions and a simple touch gives access to a number of features such as remote deposits, money transfers, bill payment, and account management.
Banks have also taken the lifestyle choices of tech-savvy customers into consideration and redesigned services based on the needs of people who spend a lot of time online, making it faster and easier to use.
According to a recent survey by Bain & Company, 15 per cent of UAE consumers said they used smartphones for daily transactions, while 40 per cent of respondents said using online or mobile banking is a preferred way to bank.
One bank that has been setting digital standards in the UAE is Abu Dhabi Islamic Bank (ADIB). It has recently has launched a new version of its online banking platform to create a more convenient customer experience. The aim is to make it easier for customers to digitally access products and services while catering to the needs of the growing number of customers utilising digital banking services. The main feature of the new platform is the simplicity and the intuitive user experience, making it more convenient for clients to interact with the bank. The new platform has been redesigned based on customer feedback and input. ADIB customers also benefit from a userfriendly digital banking service, which lets them meet more of their banking needs online.
Certain banks have also started offering digital loyalty initiatives in order to encourage customers to go online. By delivering highly personalised loyalty rewards from time to time, banks can even form emotional connections with customers. Embracing digital tools allows banks to create active digital footprints, and communicate and engage their customers in more meaningful ways.