Fancy putting a memorable date on your licence plate?

dubai — Would you like your birthday, wedding, graduation or employment day reflected on your car plate? With Dubai’s Roads and Transport Authority (RTA) launching a new phase of its initiative called ‘your memorable moments on your vehicle’s plate’ initiative for U-coded plates, you can do just that.

The initiative lets customers choose five-digit plates bearing this code personalised to resemble important events in their lives, according to the RTA.

The available numbers relate to the period from 1967 to 2017. The cost of the special plate is Dh1,620 each and customers can get them from RTA Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles’.

“This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid Al Fitr,” said Sultan Al Marzouqi,

This phase of the initiative follows the remarkable turnout seen by previous phases of code ‘S’ and ‘T’ for the dates from 1981 to 1998.”

Sultan Al Marzouqi, director of vehicles licensing at RTA’s licensing agency

director of vehicles licensing at RTA’s licensing agency.

“This phase of the initiative follows the remarkable turnout seen by previous phases of code ‘S’ and ‘T’ for the dates from 1981 to 1998. This initiative reflects the role of the RTA in providing new services to raise customers’ happiness.”

angel@khaleejtimes.com