First social experiment to study Dubai lifestyle
dubai — dubai carbon has launched the emirate’s first social experiment to understand the lifestyle habits of the general public.
the study will gather information needed to evaluate consumption patterns, resource efficiency and waste management. the social experiment requires consumers to provide data on domestic waste one creates, as well as on transportation, electricity and water.
according to dubai carbon, the ability to map individual behavioural patterns is key towards boosting efficient use of resources, and helping in reducing carbon footprint. on the other hand, this datacentric approach is also expected to help in building a foundation for government policies, and drive change in the way people utilise resources in their day to day life.
“we believe giving knowledge is the best way to celebrate the spirit of ramadan, as lifestyle habits are drastically affected during this season. it is a sad truth that food wastage goes up to 2.7kg from 1.8kg per person, every day during the holy month. this is a significant increase, and should be addressed the right way,” said ivano iannelli, ceo of dubai carbon.
“we believe, this social experiment will help us in understanding different trends in the emirate, especially given the diversity of the people living here.
“engaging the general population in tracking their consumption patterns is not only a great tool to educate and seed the idea of changing daily habits to being more energy efficient and reducing waste, but also to ensure that there are financial benefits for each individual or family in doing so. in addition to the general public, the business leaders and stakeholders of dubai carbon have also been involved in the experiment.”
stefanie schachtsachbel, owner and founder of city film, which has recently partnered with dubai carbon, said: “a study like this can play a part in self-realisation among people about their habits that damage the environment, and create awareness about climate change.”
reporters@khaleejtimes.com