Brand synonymous with trust
BRAUN specialises in personal healthcare devices with state-ofthe-art technology for better living
Heritage
BRAUN is a premium German brand that is recognised for its high precision engineering and rich history of innovation that spans over 90 years. The BRAUN design continues to focus on details that can positively impact consumer experience, and this idea is summarised by its brand tagline: ‘Designed for what matters’.
BRAUN products are renowned for innovation, reliability, longevity and sustainability.
BRAUN Healthcare
According to the Consumer Medical Devices Yearbook 2013, BRAUN Healthcare was recorded as a fast-growing brand, with 26.5 per cent share of the global thermometer market in the UK. As per statistics by GFK (Mar 2014- Feb 2015), BRAUN ranks number two as a Premium Upper Arm Blood Pressure Monitor brand in 2014 and the third largest BPM brand, holding 46.7 per cent share of the UK Thermometer market by value.
The BRAUN Healthcare brand attributes meaningful technology, premium quality, innovative design, durability and desirability.
BRAUN Blood Pressure Monitors
Functionally, BRAUN Blood Pressure Monitors are on par with competition, and emotionally, they have a right to win, differentiated via Health and Lifestyle positioning.
Often, thoughts about health come with a bitter taste, with high blood pressure considered as “the price to pay for not being conscious of one’s health”. However, one should understand that the condition is a natural effect of ageing — a fact many can hardly cope with — look forward to living a more healthy and conscious way of life.
BRAUN offers the right features with medical focus, and is trusted to provide the highest level of care and security. It provides ongoing support for patients who need to monitor blood pressure, without letting it get in their way of life.
BRAUN Blood Pressure Monitors are engineered in Switzerland and validated by European Society of Hypertension (ESH). They are modern-looking and convenient, and feature a premium design, bigger display and few buttons for an easy usage. There are models available with storage memory of up to 90 readings and two cuffs, which allow two people to use at a time, as well as a three-year guarantee.
BRAUN Thermometers
Ear thermometry is the biggest value segment of thermometry in the UK and Germany, and Braun contributes largely to growth in this category. BRAUN is strategically positioned as a top choice for new and experienced parents who want the best for their baby and family, as well as for those who look for advanced technology to ensure accuracy, professional endorsement and credibility of a strong brand.
BRAUN is a brand that promises the most accurate and best-performing thermometers, as it uses clinically tested technology to ensure professional accuracy, quick readings, comfort and peace of mind whenever a child is sick.
Many mums may not know that the definition of fever changes with age. BRAUN has developed the new Braun ThermoScan® 7 infrared ear thermometer with unique Age Precision® technology to help them interpret child’s temperature at first sight based on his or her age.