Compareit4me rebrands to yallacompare

dubai — compareit4me.com, the Middle East’s leading comparison site, is embarking on the latest phase of its growth with a new brand identity. As of today, the website will be known as yallacompare.

The new identity brings with it new opportunities to more closely align itself with the Middle Eastern market, while still carrying forward the homegrown, entrepreneurial spirit that has made the company so successful. With the same young team of driven professionals, the adoption of yallacompare is the next step in a journey that has cumulatively saved UAE residents millions of dirhams, and will even allow greater savings to be brought to the wider Middle East.

“When we first started the company, we had no idea that it would become the business that it is today. We honestly didn’t think ahead to international growth and expansion, and we didn’t realise that what we’d built would become as successful as it has been across the Mena region. Our success outside of the UAE is what’s informed our decision to create a brand that better represents our English- and Arabic-speaking customers. Today, we compare everything from personal loans to flight tickets; we’re the largest insurance aggregator in the Middle East by a considerable margin,” said Jon Richards, CEO of yallacompare.

— business@khaleejtimes.com