Taking TV Design to a New Level: Behind the Scenes Look at LG SIGNATURE OLED TV W Design Process
The goal of every designer is to create a product with innate aesthetic appeal for the widest range of consumers. Product designers spend countless hours focused on the minutest details in their bid to create unique products that offer greater benefits to users while also advancing their respective fields of design. After all, when designing a completely new product from scratch, the design team must consider every aspect of its new product. Everything from the exterior design and product materials as well as the technological limitations and overall structure must be considered.
This January at CES in Las Vegas, visitors were able to see the latest technologies and achievements in a number of important areas. One of the most exciting new concepts on display was the futuristic Pictureon-Wall design seen in LG’s 2017 flagship OLED TV – the LG SIGNATURE OLED TV W (model W7). Unlike other TV models, the LG SIGNATURE OLED TV W does not try to hide a clutter of wires and ca- bles behind the exhibition booth’s walls. Instead, the LG SIGNATURE OLED TV W’s screen is separated from its electronical components, while the innovative W-Station integrates all the necessary electronics for sound and the operating system.
As a result, this design makes it appear as though the W7 is a window into another dimension with its highly crisp image rendering capabilities. Some reporters even tugged on the screen to see for themselves if there were any hidden circuits behind the wall. This groundbreaking design was made possible thanks to some major innovations in television technology such as the versatile W-Station and an allin-one ribbon cable which links the screen and the W-Station. Equipped with these new technologies, the LG SIGNATURE OLED TV W looks as though it is levitating in mid-air, adding to the sense of immersion.
Unique Picture-on-Wall Design and lG’s Vision of Future TV Design
LG’s design goal has been to eliminate every possible distraction from its display, in order to create a TV that delivers the ultimate viewing experience to consumers. The company’s ideal future TV design is defined as a TV that only has a display, without bezels or a hefty circuit box at the back of the screen, while sound emanates from a miniscule yet powerful speaker sys- tem. This overarching design concept has finally led to the futuristic “Picture-on-Wall” design of the LG SIGNATURE OLED TV W.
In designing the LG SIGNATURE OLED TV W, LG started with a TV that featured a screen, a speaker system and a separate circuit box that resembled an external set top box. After various design simulations, this eventually evolved into the current system with a screen and the W-Station. This design concept was seen as the best option for offering users an immersive viewing experience while emphasizing both essential media elements – visual and audio. As a result of the separation design concept, the wall-mounted LG SIGNATURE OLED TV W measures in at only 3.85mm in depth for the 65-inch model – roughly the same width as three stacked credit cards, while they are placed flush against the wall.