Khaleej Times

Du’s new Tourist SIM offers a lot more than just calls, data

- Staff Reporter

dubai — UAE telecom firm du has unveiled an enhanced Tourist SIM card for the visitors to the UAE.

From August 1, tourists can enjoy 20 per cent off on four Uber rides, access to special prices on the UAE’s top attraction­s through the exclusive du Entertaine­r Go App, 50 per cent off on Dollar car rentals and 30 per cent off on their speciality range of vehicles. For just Dh55, they can also stay connected with friends and family, with 20 flexible minutes call time, 200MB data and 20 flexible SMS.

“At du, bringing the UAE to life for tourists is important to us, and is one of the main economic areas that the UAE is focusing on in order to diversify the economy and fulfil the Tourism 2020 Strategy,” said Fahad Al Hassawi, chief commercial officer, du. “By 2020, 22 million tourists are expected to visit the UAE. We wanted to focus on providing exclusive benefits and added value to tourists through our Tourist SIM. Now visitors can engage and enjoy many of the sights and sounds of the UAE and really get to know our wonderful country and culture.”

Christophe­r Free, Uber UAE general manager, said that “du and Uber share the same vision when it comes to convenienc­e and reliabilit­y, and this partnershi­p allows us to work together to help make the visitor experience to Dubai as seamless as possible.

“We are excited to be providing tourists with affordable rides, through the Uber technology, as part of du’s enhanced tourist SIM programme,” he added.

“It is a great honour for us to partner with such an influentia­l company as du. We continue to look forward to offering tourists in the UAE great deals on our range of standard and speciality vehicles, so that they can drive around the UAE in style and comfort,” said Marwan Al Mulla, general manager, Dollar UAE.

Robert Meza, head of travel at the Entertaine­r app, said that “tourist SIM users will also have access to the app’s travel planning feature, a city guidebook and an in-app attraction booking service, with access to 450 attraction­s in the UAE, all available to book immediatel­y,”

With the app, tourists can use the exclusive vouchers at popular restaurant­s, dining and nightlife venues, desert safari tour operators, a romantic dinner in Marina on a traditiona­l local boat (dhow), the double-decker bus tour in Dubai, fun activities for children and a full day ski pass at Ski Dubai. The Tourist SIM from du is valid for 90 days.

reporters@khaleejtim­es.com

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