Emirates renew FA Cup deal till 2021
dubai — Emirates and The Football Association announced a three year contract extension to their successful existing partnership. The agreement will see the tournament continue to be named The Emirates FA Cup through until 2021.
In 2015, Emirates became the title partner of the FA Cup, the world’s most prestigious domestic cup competition.
The 2017/18 Emirates FA Cup tournament began on Aug. 4 and saw 737 teams entering the competition and 185 extra-preliminary games taking place across the country. Last year’s competition involved more than 11,000 players from over 700 teams, playing in matches attended by over 1.8 millions fans.
Sir Tim Clark, President of Emirates Airline said, “We remain incredibly proud to continue our role as the first ever title sponsor of such a prestigious and historic tournament. The spirit of this competition, bringing together both small clubs and Premier League giants alike to face each other before an audience of passionate fans is what drives us to continue our investment in this tournament.”
Mark Bullingham, FA Group Commercial Director added: “We are delighted to be continuing our partnership with Emirates through to 2021. Working alongside such a wellestablished and iconic global brand has helped us to make the competition more accessible to fans across the world. With the support of Emirates, last season’s competition reached over 912 million fans worldwide. The partnership will also allow us to continue our investment into the game at all levels.”
The competition continues with the preliminary round on Aug. 18 to 19 and will culminate in a showpiece final at Wembley on May 19, 2018.
737 Teams have entered the FA Cup fray which kicked-off on Aug. 4