VLCC, Cigalah sign deal to launch wellness centres in Saudi Arabia
dubai — The premier global beauty and wellness brand, VLCC, and leading Saudi business house and healthcare services and products player, Cigalah, announced a strategic partnership to launch VLCC Wellness centres in the Kingdom of Saudi Arabia, starting with Jeddah.
VLCC’s entry into KSA will further strengthen its position in the Gulf Cooperation Council (GCC) region where it has already established itself as a pioneer in the beauty and wellness industry, and currently operates 20 VLCC Wellness centres across UAE, Oman, Bahrain, Qatar and Kuwait. VLCC has also been selling its range of skin care, hair care and body care products across GCC and launched these products in KSA in 2014, which are available in leading retail chain stores across the country.
VLCC will be setting up its stateof-the-art wellness centres, starting with Jeddah, in partnership with Cigalah Group and will be offering the entire portfolio of weight management and beauty services, under one roof. The VLCC centres will also offer the latest skin, dermatology and hair care services and treatments. The centres will also be equipped with the latest US-FDA and European-CE standard compliant appliances and willoffer the very latest in scientific weight management programs, aimed to improve the overall wellness index of the VLCC customers in the Kingdom, through non-invasive, dietary modification, behaviourial modification and physical activty-based solutions.
The company plans to set up 6 VLCC Wellness centres in the Kingdom in the next 3 years, with the first one scheduled to open in Jeddah by November this year. It is estimated that a total investment of over Dh30 million will go into setting up these centres.
Speaking on the occasion, Mukesh Luthra, chairman, VLCC Group, said: “We have been in the GCC region for a decade and it has been a successful and satisfying journey. We have received a fantastic response across all the countries in the region, over the years, and have grown to be a trusted player in the beauty and wellness space in the region. We have been very keen to enter the Saudi market with our VLCC Wellness centres for some time now and look forward to working to address the issues of obesity and overweight, which — in KSA too, as in most parts of the world — is increasingly become a public health hazard. VLCC, which is committed to ‘transforming lives’, strives to make a positive impact on the health of the citizens of Saudi Arabia by creating awareness about preventive healthcare and lifestyle related diseases amongst its customers.”
Abdullah Yaser Naghi, director of Cigalah Group, said: “Cigalah being a leading player in the region in the healthcare domain and VLCC being a leader in the Wellness segment, we see tremendous synergies between the two organisations.”