Emo­jis en­cour­age safe driv­ing at school zone

Khaleej Times - - FRONT PAGE - Team KT

dubai — The next time you pass by a school zone in Dubai, you may spot a road sign ei­ther smil­ing to en­cour­age your safe driv­ing or frown­ing to dis­ap­prove of your dan­ger­ous driv­ing. The Roads and Trans­port Author­ity has started set­ting up smart signs in the emi­rate’s school zones that will track your driv­ing speed and give you feed­back through emo­jis.

Af­ter flash­ing a smile or a frown de­pend­ing on how you drive, the smart signs will dis­play trib­ute, re­marks, alerts or warn­ings about the speed limit on the road.

“Smart signs are de­vices equipped with dig­i­tal screens ca­pa­ble of cap­tur­ing and show­ing the driv­ing speed as the ve­hi­cle passes through a school zone, along with emo­jis that in­tel­li­gently de­pict the driver’s men­tal state while driv­ing,” said Maitha bin Adai, CEO of the RTA’s traf­fic and roads agency.

Phase I of the project was ten­ta­tively com­mis­sioned in five ar­eas in the first week of the school year: Muhais­nah 1, Al Mazhar, Al Wasl, Al Garhoud and Al Safa. “These ar­eas had wit­nessed speed­ing cases in re­cent months, and there­fore smart speed limit signs dis­play­ing 40kph speed lim­its were in­stalled on streets sur­round­ing school zones. Ex­ceed­ing the speed limit, even by a small mar­gin, may cause runover ac­ci­dents and in­juries among stu­dents,” said bin Adai.

Ac­cord­ing to the of­fi­cial, stud­ies in­di­cate that send­ing cus­tomised mes­sages to driv­ers cre­ates the re­quired im­pact on them.

WATCH YOUR SPEED: Emo­jis smile or frown de­pend­ing on how you drive at school zones

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