Su­pe­rior in qual­ity and taste

Khaleej Times - - THE REAL TASTE OF ITALY -

The Ital­ian agri-food in­dus­try is in­ter­na­tion­ally recog­nised as a beacon of su­pe­rior stan­dards in terms of qual­ity, safety, se­cu­rity, tech­no­log­i­cal in­no­va­tion, sus­tain­abil­ity, bio­di­ver­sity, re­spect for tra­di­tional val­ues, as well as its pos­i­tive so­cial im­pact.

Italy is a coun­try char­ac­terised by a wide diver­sity in soil and cli­mate con­di­tions that have shaped unique cul­tures and tra­di­tions. These fea­tures have brought about the for­ma­tion of many small and medium-sized com­pa­nies, of­ten man­aged by fam­i­lies, that have heav­ily in­vested in prod­ucts’ qual­ity and unique­ness.

Among the key as­pects of the Ital­ian agribusi­ness land­scape is the at­ten­tion and care lav­ished on each stage of pro­duc­tion and on each ac­tiv­ity in­volved in bring­ing to the ta­ble a prod­uct of ex­cep­tional qual­ity. Food pro­cess­ing is, hence, an art that has evolved into a tech­ni­cal spe­cial­i­sa­tion con­sti­tut­ing a chain in which each link is both in­dis­pens­able and must be of the ut­most ex­cel­lence. Com­pa­nies are more and more in­vest­ing in this model of pro­duc­tion aimed at max­imis­ing the prod­ucts’ per­ceived value and at im­prov­ing mar­ket­ing strate­gies both at the na­tional and in­ter­na­tional lev­els.

In the year 2016, the UAE was named the most im­por­tant coun­try in the MENA re­gion for Italy’s agri­cul­ture and F&B ex­ports, where to­tal Ital­ian ex­ports to the UAE amounted to 317 mil­lion eu­ros (al­most Dh1.3 bil­lion), while Italy’s im­ports from the UAE were worth more than two mil­lion eu­ros. In the last 10 years, Ital­ian sales to the UAE al­most quadru­pled, given the strong de­mand from res­i­dents and tourists alike for qual­ity and healthy food and the rapid evo­lu­tion of life­style.

Ital­ian Trade Agency fore­casts a con­tin­u­ous growth in the next few years with high mar­ket po­ten­tial as Expo 2020 draws close. This is at­trib­uted to the associated strong flows of tourists, as well as the UAE res­i­dents’ at­trac­tion to the qual­ity stan­dards of Ital­ian prod­ucts and the flair of Ital­ian life­style in­cor­po­rated into them.

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