DIGITAL IMPRESSIONS

The Italian Trade Agency is set to leave a lasting impression on potential investors with a first of its kind augmented reality tour of its various exhibition pavilions. “We will launch the first prototype of a high-tech project next week that aims to transform a physical trade fair into a virtual experience. The 360-degree scale project will have online avatars and make it possible for visitors to actually go into single stands and get in touch with companies, long after they have left the country,” Gianpaolo Bruno — Trade Commissioner to the UAE, Oman and Pakistan at the Italian Trade Agency, explained.