DIG­I­TAL IM­PRES­SIONS

Khaleej Times - - THE REAL TASTE OF ITALY -

The Ital­ian Trade Agency is set to leave a last­ing im­pres­sion on po­ten­tial in­vestors with a first of its kind aug­mented re­al­ity tour of its var­i­ous ex­hi­bi­tion pavil­ions. “We will launch the first pro­to­type of a high-tech project next week that aims to trans­form a phys­i­cal trade fair into a vir­tual ex­pe­ri­ence. The 360-de­gree scale project will have online avatars and make it pos­si­ble for visi­tors to ac­tu­ally go into sin­gle stands and get in touch with com­pa­nies, long af­ter they have left the coun­try,” Gian­paolo Bruno — Trade Com­mis­sioner to the UAE, Oman and Pak­istan at the Ital­ian Trade Agency, ex­plained.

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