Eros Group voted UAE’s Choice Superbrand 7th year in a row

dubai — For the seventh time in a row, Eros Group, the sole distributor of world-renowned brands like Samsung, Hitachi, Linksys, TCL, Midea and many more, has been voted Superbrand by the Superbrands Council UAE — the independent authority and arbiter of branding.

Superbrands is a global organisation which promotes the discipline of branding and pays tribute to the strongest and most valuable brands in the world through its publications and national marketing programs. It has launched programmes in more than 90 countries including all the key global markets and has worked with approximately 17,000 major brands through 400 separate publications. Superbrands status strengthens a brand’s position, adds prestige and sets the brand apart from its competitors.

Only brands which have been highly rated by the Superbrands Council and through other research are granted Superbrands status and invited to join the Superbrands programmes. The Superbrands Council comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.

Commenting on the win, Niranjan Gidwani, CEO of Eros Group, said: “It is a huge honour to be recognised and to receive the prestigious Superbrand title consecutively for the seventh time in a row. Since these awards are adjudged on the basis of votes it is demonstrative of the affection and credibility enjoyed by Eros Group. We are extremely delighted with this win and remain committed to delivering innovative products and services in the coming years as well.”

Niranjan Gidwani, Mike English, director, Superbrands ME, Mohammad Yousuf Badri, director, Eros Group, and Deepak Babani, executive vice-president, Eros Group, at the event.