RTA launches read­ing app for com­muters

Khaleej Times - - NATION - Staff Reporter

dubai — The Roads and Trans­port Au­thor­ity (RTA) launched a read­ing app on Fri­day in line with the na­tional agenda of mak­ing read­ing and in­te­gral part of ev­ery­day life.

“‘Read with the RTA’ app en­ables com­mu­nity mem­bers, es­pe­cially pub­lic trans­port com­muters as well as vis­i­tors of Cus­tomer Hap­pi­ness Cen­ters, to down­load up to 150 books in Ara­bic or English of­fered in the app free of charge,” said Moaza Al Marri, di­rec­tor of mar­ket­ing and cor­po­rate com­mu­ni­ca­tion, Cor­po­rate Ad­min­is­tra­tive Sup­port Ser­vices Sec­tor.

The app is avail­able for use in An­droid and iOS de­vices. Any­one can down­load the app or take shots of the QR Code dis­played in stick­ers at metro and tram sta­tions, buses and taxis as well as ma­rine tran­sit and abra sta­tions. The user can scan the QR Code to ac­ti­vate the dis­play of the se­lected book for a cer­tain pe­riod.

“RTA con­sid­ers “read­ing” as a life­style ca­pa­ble of en­rich­ing the in­tel­lec­tual and knowl­edge of the com­mu­nity mem­bers. It also opens new cul­tural and ed­uca­tive di­men­sions to fur­ther the in­di­vid­ual and com­mu­nal aware­ness of con­tem­po­rary life is­sues. It of­fers ex­po­sure to an ar­ray of per­cep­tion and cog­ni­sance realms. Thus, it con­sid­er­ably con­trib­utes to pro­tect­ing com­mu­nity seg­ments, in­clud­ing RTA cus­tomers, from any cul­tural cur­rents that may un­der­mine the no­ble im­pli­ca­tions and moral val­ues,” Al Marri ex­plained.

Ear­lier, the RTA launched the Knowl­edge Chair in metro sta­tions and spon­sored the lat­est edi­tion of the Emi­rates Air­line Fes­ti­val of Lit­er­a­ture.

an­gel@khalee­j­times.com

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