What’s #DoBiggerThings billboard on Sheikh Zayed Road all about?
dubai — Have you ever wanted to see all that you aspire become a reality? If you’ve seen that huge #DoBiggerThings billboard on Sheikh Zayed Road in Dubai, you’ll know that it’s a big white canvas showing different people living out their aspirations. This campaign by the all new Samsung Galaxy Note8 encourages people to do bigger things through the art of visualisation — if you can see yourself achieving what you want, chances are you will make it happen.
This initiative invites people to share the next big thing they want to achieve for a chance to see their aspirations being visualised by artists on the billboard in the coming weeks. All you have to do is tell the brand what you want to achieve next in life on Samsung.com/ae/dobiggerthings or post a photo, video or written text on social media with the hashtag #DoBiggerThings.
“At Samsung, we believe in the power of you! Every time we innovate a new product or device, it is with you in mind. #DoBiggerThings is a national call to action – for everyone with ambitions to take action and begin bringing them to life, inspired by our latest Galaxy Note8 flagship, the device that inspires and empowers you to not just think, but do. The first step to success is visualisation – you have to see it to do it – so join our movement and let us visualise your goals,” said Tarek Sabbagh, Head of IT & Mobile (IM) Division at Samsung Gulf Electronics.
The transformation of the Samsung #DoBiggerThings billboard will happen over the coming weeks. To amplify the campaign, Samsung has partnered with some of the region’s most influential individuals to inspire other people to do bigger things – watch their stories grow over the next couple of weeks at Samsung.com/ ae/dobiggerthings and join them by sharing your aspiration.
This digital/out-of-home campaign serves as an inspiration to show everyone in the UAE that nothing is too big to achieve, and as long as you can SEE it, you can DO it! As time progresses, the Samsung billboard will evolve and your life ambition could be part of the visual collage displayed for all to see on Sheikh Zayed Road.