The Middle East touch
Completing five years in the Middle East and North Africa, Facebook opened its brand new regional headquarters in Dubai. The 20,000-squarefoot space showcases regional cultural inspirations through various designs and artistic cues.
dubai — Completing five years in the Middle East and North Africa, Facebook opened the doors to its brand-new regional headquarters in Dubai.
The 20,000 sqft space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues. Since launching a local presence in the region in 2012, Facebook has been embraced by users here, growing to 164 million monthly active people. With over 60 employees, mostly from the Arab region, Facebook’s office in Dubai acts as a hub, building local communities and bringing the world closer together.
Over the past five years, Facebook has grown its Mena user base by 264 per cent, and now looks to galvanise the digital transformation in the Arab world, collaborating with users and partners to create products and solutions relevant for the region.
Working with companies across a multitude of industries including travel and tourism, finance, media, automotive, FMCG, retail, telecom and startups, Facebook has supported with driving both awareness and consideration for global and local brands in the region.
We are only one per cent finished in our journey here, and we are excited about what lies ahead in this young, connected, and mobilefirst region Jonathan Labin, MD for Mena and Pakistan at Facebook
Complementing this is the company’s mobile-first strategy as over 156 million users access Facebook on mobile devices every month in the Mena.
Jonathan Labin, managing director for the Middle East, North Africa and Pakistan at Facebook, said: “Our new headquarters is a truly inspiring space, and brings to life the dynamism, creativity and innovative culture of Facebook while reflecting the communities around us.”
“With its strong business ecosystems, regional connectivity, and access to the best global talent, Dubai and the UAE remain the right place for us to call home in the region. We are only one per cent finished in our journey here, and we are excited about what lies ahead in this young, connected, and mobile-first region.”
— business@khaleejtimes.com