TCL joins forces with ‘Justice League’ in official worldwide TV partnership
dubai — TCL, the world’s leading TV brand and internet application provider, has announced that it has entered into an official international TV partnership with Warner Bros Pictures’ Justice League, the highly anticipated epic action adventure bringing DC Comics’ iconic Super Hero team together for the first time ever on the big screen.
The two parties are joining hands in celebration and promotion of the movie with its fans and consumers around the globe. As part of the international cross-platform partnership, TCL initiates a series of unique joint promotions featuring exclusive 30-second and 15-second TV commercials to stoke excitement ahead of the film’s November 17 release in cinemas, as well as VIP movie nights, instore promotion campaigns, online giveaways and branded souvenirs across TCL’s international markets.
“TCL is committed to bringing innovation to life with TV entertainment,” said Harry Wu, general manager of Overseas Business Centre, TCL Multimedia.
“Our partnership with Warner Bros Pictures and Justice League fits seamlessly into TCL’s core philosophy of bringing our sophisticated, global consumers cutting edge picture and sound technologies that deliver an immersive entertainment experience that is the next best thing to the big screen.”
“Just as the Justice League is ultimately about partnership and cooperation, we continue to embrace new opportunities, and a key part of our business is to work with the best content partners to bring more fun and enjoyment to everyone. Our recently-launched products (XESS Series, Cityline Series and Popular Series) are aimed at bringing users with industry-leading picture and sound quality as well as a matchless entertainment experience – the best available outside a movie theater,” Wu added.
Batman, Wonder Woman, Cyborg, Aquaman and The Flash — assemble for the first time ever on the big screen in the epic team-up movie generations of fans have been waiting for. It makes perfect sense to team this exhilarating, high-stakes action adventure with a high-tech TV manufacturer like TCL, whose vision it is to create an absorbing, allencompassing viewing experience.