Khaleej Times

Dubai has global design ambitions: Official

- sujata@khaleejtim­es.com Sujata Assomull

dubai — The Dubai Design Week has grown three times its size within the three years of its launch, according to Mohammad Saeed Al Shehhi, chief executive officer of the Dubai Design District (d3).

“This year there are more than 50 d3 creative partners participat­ing in the event, cementing our position as the home of design in the region. Design Weeks’ are incredibly important for cities globally. The week not only celebrates the wealth of local creative talent in the region but also elevates it onto a global level,” said Al Shehhi.

“We are proud to host events that can provide a platform for both regional and internatio­nal designers, while also showcasing the future of design through students’ work.

Alive with over 15 installati­ons, the most attention received is for the “My Dubai” installati­on by Apical Reform. “Everything at d3 has a feel of innovation and a touch of personalis­ation. And that is what it is all about — design that touches and relates to everyone,” said Al Shehhi. “The brands that do the most innovative things will end up being the big winners.

“d3 is not just a space of work, it about a lifestyle,” added Al Sehhi. “There is a lot more to expect like the opening of Dubai Institute of Design and Innovation (DIDI), the UAE’s first institute for design education.

“We are creating a destinatio­n that will attract everyone to the district to

We are creating a destinatio­n that will attract everyone to the district to sample our unique atmosphere. We are excited about the evolution of the district, especially about the second phase, which is due to go live in 2019.” Mohammad Saeed Al Shehhi, chief executive officer, d3

sample our unique atmosphere. We are excited about the evolution of the district, especially about the second phase, which is due to go live in 2019. Called the Creative Community, it will include over 1 million additional square feet for over 6,000 additional people, complement­ing the existing Design Quarter.”

While Dubai Design Week current edition may come to a close this weekend, it seems the design story in Dubai has just begun.

 ?? — Supplied photo ?? Dubai Institute of Design and Innovation, the UAE’s first institute for design education, will begin operations in 2018.
— Supplied photo Dubai Institute of Design and Innovation, the UAE’s first institute for design education, will begin operations in 2018.
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