Free baby car seats for 400 newborns in Dubai
dubai — The Dubai Health Authority (DHA) has announced it will distribute over 400 baby car seats, equivalent to the expected number of babies to be born in Dubai’s hospitals, during the National Day celebrations.
The initiative, in cooperation with Johnson’s Baby, themed ‘A Gift for My Baby on National Day’ will give away baby car seats for each newborn in both private and government hospitals to secure babies’ safety onboard.
Ghanim Abdullah Lootah, director, marketing and corporate communication at DHA, said that the importance of this initiative will ensure utmost safety and security levels for community members through enhancing the awareness of the importance of the risks prevention.
“These free baby car seats are being delivered with an awareness guidelines booklet and an additional gift to newborns in hospitals from November 30 to December 4,” said Lootah.
Baraha Hospital of the Ministry of Health; DHA’s Latifa Hospital, Dubai Hospital; and eight private hospitals, namely American; Al Zahraa; Saudi German; Med Clinic; Dr Suleiman Al Habib; Canadian, Prime and NMC hospitals joined the initiative as contributors of baby car seats.
“We had launched media and marketing campaign for the initiative including large outdoor ads and other ads in the Arabic and English newspapers in addition to a promotional ad on social media channels for our media partners at Al Bayan, Khaleej Times and Hills Advertising Company to educate as many number of the public as possible about this campaign,” he said.
Yasser Abbas, commercial manager, Johnson & Johnson UAE, said: “We have worked with the DHA for weeks to arrange for this event and committed that this event would go with the National Day and support the government trend in the Year of Giving as part of our CSR towards children’s health and safety.”
asmaalizain@khaleejtimes.com