Muscle show to find the UAE’s strongest
dubai — Some of the world’s biggest athletes and bodybuilders are in Dubai now for the second edition of the Dubai Muscle Show, a two-day event being held at the Dubai World Trade Centre.
The event, organised by the Dubai Sports Council (DSC), has attracted Eddie Hall, World’s Strongest Man; two former Mr Olympia winners Ronnie Coleman and Jay Cutler; and Big Ramy — the Arab world’s most prominent bodybuilder, and more than 150 of the world’s leading sports nutrition, fitness and bodybuilding brands.
The show will connect more than 20,000 global fitness consumers, professional athletes, personal trainers and bodybuilders from across the world, thanks to a remarkable fivefold growth over its debut year.
On the opening day on Friday, Mattar Al Tayer, vice-chairman of the Dubai Sports Council (DSC), and Nasser Al Rahma, assistant secretary-general of DSC, visited the show.
In 2016, the Dubai Muscle Show was held at Dubai International Marine Resort, but this year the exhibition has moved to the DWTC’s Zabeel Halls with more 14,000 square metres of exhibition space.
“After the success of last year’s show, we are delighted with the growth of this year’s event,” said Hessa Al Kous, director of sports events at the Dubai Sports Council. “The show provides an opportunity for thousands of local fitness enthusiasts to participate in high-level sporting contests and fitness events such as CrossFit, and the Emirates Strongman and Strongwoman competition.
“On a broader scale, it gives the general public an opportunity to gain inspiration from the show’s elite athletes, find out about new ways of staying fit and learn about nutrition and healthy eating from some of the world’s leading sports nutrition companies, aiding Dubai’s plans to become the most active city in the world.”
This year, the Emirates’ Strongest Man and Woman competition will make its debut at the Dubai Muscle Show along with its brandnew international fitness and active-living show, DMS Active.
“While Eddie, Ronnie, Jay and Ramy provide a sprinkle of star power to the event, our year-onyear growth reflects the culture shift being seen in Dubai and across the UAE as more and more people adopt fitness-driven lifestyles — that’s been a key factor in the launch of DMS Active, which adds a finer fitness concept to the brawn of our traditional bodybuilding elements,” said Nick Blair, exhibition director, Dubai Muscle Show.
reporters@khaleejtimes.com