LG SIGNATURE The OLED TV W – An amazing ultra-thin wall-art that happens to be a TV
TV’s couldn’t get any thinner, lighter or better-looking, LG’s new and exciting TV against the wall is simply breathtaking!
Asdisplay technology evolves at an ever-increasing rate, modern televisions have the ability to deliver more lifelike pictures than ever before. Now – in addition to image quality – today’s most advanced televisions are judged just as much on their ability to act as the design centerpiece of the user’s living room. In a market that favors stylish, bold design elements, more thought is going into TV design and design innovation is proceeding just as rapidly as are the breakthroughs in display technologies.
To highlight an interesting trend in the display industry is the ongoing growth of the OLED TV market. OLED stands for Organic Light Emitting Diode, a display technology found in phone and laptop screens too, although only LG makes large screen sizes with that technology. With OLED making huge strides, LG is looking to establish firm grounds within the OLED industry with the technological expertise that LG has within the emerging OLED technology. Over the past several years, LG OLED TVs have dominated the TV rating slots, earning the title “the king of TV.”
Unique Picture-On-Wall Design and LG’s Vision of Future TV Design
LG’s 2017 OLED TV lineup was the pinnacle of the company’s high-tech display technologies. Just when we thought flat-panel TVs couldn›t get any thinner, lighter or better-looking, LG’s flagship OLED TV – the LG SIGNATURE OLED TV W is an amazing ultra-thin wallart that not only adds to the aesthetic appeal but provides an unmatched immersive visual experience. It is a source of inspiration that sets a new standard by which excellence is measured. The W, or Wallpaper, is one of the most distinctive TVs currently available. Defined not only by its amazing picture quality, but also by its jaw-dropping design, the -77 inch LG SIGNATURE OLED TV W flaunts a previously impossible form factor, featuring an amazingly thin, semi-flexible screen that attaches to the wall with magnets. Not designed to stand by itself on legs or a pedestal, it is mounted on a wall, resembling nothing like a TV. It is the ultimate expression of cinema-quality experience for the home and is now available to the avid TV consumers across the GCC.
The design of the TV appears as though one is looking through a window into another dimension of the richest colors, deepest blacks and a supremely crisp images. When attached to the wall, it protrudes no further than a couple of coins stacked together. The radical new Picture-on-Wall design follows the «less is more philosophy,» removing all unnecessary elements and housing them in an external box to emphasize the beauty of the razor-thin panel. It is like no other TV you›ve ever seen – it is a perfect reflection of when artistic intelligence meets engineering perfection.
In an effort to preserve and achieve this minimalistic, ultra-thin and superior design, the creative designers and engineers at LG implemented a new technology in its connection cable called the W-Station. Not only does this W-Station house a number of vital electronic components that rids itself of the rearspace of the TV that help it fit seamlessly flat on any wall, it accentuates all the other unique features of the discerning customer’s home décor, morphing any room into an elegantly furnished masterpiece.
Completing the ultimate home cinema experience, the -77inch LG SIGNATURE OLED TV W is one of the first TVs in the world to incorporate Dolby Atmos sound, allowing viewers to hear surround sound like never before with immersive, object-based audio that creates a true cinemalike experience. Dolby Atmos sound engages users with rich audio that fills the entire room and makes the individuals the center of focus. Dolby achieves this scintillating degree of precision by isolating the relative location of each sound to create an extremely intricate audio that is rich and multilayered as the real world.
The TV series also feature Active HDR to render brighter scenes and greater shadow detail for HDR content. The pursuit of HDR has resulted in improved colours, increased contrast and the ability to push brighter highlights alongside deeper shadows, it›s very much the wow feature of modern TVs.
In addition, the TV’s also support multiple HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma). This year, LG has partnered with Hollywood colour experts Technicolor for all its OLED and Super UHD TVs to ensure they reproduce the most accurate colours possible. The 77inch W7 also features webOS 3.5, the latest version of LG›s award winning smart TV platform, which makes switching between content options – including broadcast TV, streaming services and external devices – simple and fast. With the Magic Remote and uniquely refined launcher bar, viewers have access to a limitless world of premium content – including 4K streaming and HDR content – from popular entertainment providers.
The winner of over 45 prestigious awards including the 2017 CES Best of Innovation and a number of reputable awards including the European Imaging and Sound Association (EISA), marking the sixth consecutive win for LG’s OLED technology and also among the winners in the recent iF Design Awards. In addition to the awards, the TV has also received some positive evaluation from reviewers and organizations all around the world.
The LG SIGNATURE OLED TV W embodies the true ‘art of essence’ as well as the company’s ceaseless drive to be a leader in achieving innovation through design which is intended to provide consumers around the world with the ultimate viewing experience packaged in aesthetic perfection. This TV, is the pinnacle of television design and it has set a new standard in design and engineering that other manufacturers will certainly try to emulate and replicate.