Dubai Duty Free records Dh196M in sales in 3 days

dubai — The Dubai Duty Free marked its 34th anniversary by welcoming passengers travelling through Dubai with a special 25 per cent discount on a wide range of merchandise over three days which began at midnight on December 18, and continued until the operation’s anniversary day on December 20. Total sales for the three days reached Dh196 million.

The anniversary discount for 72 hours resulted in a spending spree at Dubai International and at Al Maktoum International with sales figures on December 18 reaching Dh36.929 million and Dh37.216 million on December 19. On the anniversary day, December 20, Dubai Duty Free daily sales reached Dh121.511 million in the 24-hour period.

From a category point of view, perfumes were the highest selling category with sales of Dh45.259 million, followed by cosmetics with sales of Dh39.329 million and watches with sales of Dh35.064 million.

Colm McLoughlin, executive vice-chairman and CEO of Dubai Duty Free, said: “The anniversary celebrations spread over three days were fantastic. We are glad to see such positive sales results across all the concourses. Extending a 25 per cent discount to our customers is our way of saying thank you for their support throughout the year.”

During the three-day sales, Dubai Duty Free’s distribution centre issued over 2,283 pallets of merchandise and conducted 212 trips from the warehouse to the airport. The highest number of pallets was issued on December 14 with 897 pallets being delivered in 85 trips. The total number of picks in the warehouse during this period was 22,077 for 882,559 units of merchandise, with the highest picks on December 19 for over 411,685 units of merchandise.

Over the three-day period, the cash registers recorded a total of 375,000 sales transactions with nearly 107,000 sales transactions alone on December 20.

The DDF anniversary promotion is a highly-anticipated event with many travellers choosing to travel on the days when the 25 per cent discount is offered. The first anniversary sale DDf introduced was on its 20th anniversary in 2003.

The 34th anniversary also saw a series of celebrations in various locations over three days led by McLoughlin, and members of the senior management team who conducted the Millennium Millionaire and Finest Surprise draws as well as other promotional activities.

— business@khaleejtimes.com