AI unlocks customer loyalty in UAE
The top global and local UAE brands are unlocking potential of customer relationship management (CRM) through Artificial Intelligence (AI), eCommerce and machine learning with a common goal to retain the customers and engage in long-term loyalty.
Capillary, one of the leading SaaS [Software as a Service (SaaS)] product company in Asia with over 700 Capillary associates across 11 global offices, is continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable.
Capillary has developed products that help brands get a 360° single view of customer and inventory across all channels, so they could stitch together previously siloed customer journeys with data, and build unified, cross channel strategies that deliver a consistent, omnichannel experience.
“In this era of Artificial Intelligence, we continue to innovate and find ways to help brands stay consumer ready and deliver newer, better experiences into the future,” said Aneesh Reddy, co-founder and CEO, Capillary Technologies.
Capillary’s technology solutions help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. Over 300 marquee brands across 30+ countries trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform. Capillary products are broadly classified under the four pillars — Insights, Engage, Anywhere Commerce, and Loyalty. The firm has list of prominent UAE brands and they include MAF, AFG, Americana,
In this era of aI, we continue to innovate and find ways to help brands stay consumer ready Aneesh Reddy, Co-founder and CEO, Capillary Technologies
RedTag, Pizza Hut, Aster, Lulu, Malabar Gold, to name a few.
Capillary co-founders Aneesh Reddy, Ajay Modani and Krishna Mehra had worked with consumer brands, said the biggest challenges brands were facing was an inability to capture customer data, identify consumers visiting their stores and to communicate effectively with them. Built on a big data platform, the Capillary CRM solution finally enabled brands to use their existing infrastructure to identify and understand each consumer, and directly communicate with them through mobile technology. Along with a revolutionary for the time, card-less, mobile first loyalty programme, the SaaS solution closed the loop on customer acquisition, engagement and retention, finding takers across the world.
With the explosion of ecommerce in the following decade, Capillary addressed another major pain point brands were facing, which was to quickly, easily and reliably establish an online presence.
The company has a very impressive funding history, beginning from seed of $100,000 in October 2009 by Qualcomm, followed by Series A with a funding of $15.5 million in September 2012 from Northwest Venture Partners, Sequoia Capital. The Series B of $14 million in July 2014, was Northwest Venture Partners, Sequoia Capital and Series C was $45 million in September 2015, Warburg Pincus.
Sequoia Capital is extremely supportive of Capillary. Shailesh Lakhani, principal, Sequoia Capital, said: “When we invest in a company, the most important factor we look at is whether we see them creating sustainable value with their products in the sector/market they operate within. With Capillary, this value was easy for us to see.”
He said there is a lack of enterprise SaaS product companies coming out of Asia that was focused towards solving problems that are unique to these markets. Capillary has done a great job in bringing product-market fit to the diverse markets that they’ve operated from in the last decade.
The company has raised a fresh round of funding recently and intend investing the amount into new product development completely powered by Artificial Intelligence and Machine Learning and specifically designed towards Asia and other upcoming markets.
Azmeen Ansar, marketing lead, Capillary Technologies, said Capillary with their forward-looking products and vision, is the best place for anyone who wants to work with an organisation that is treading the path less travelled. “A team of incredibly experienced and inspiring leaders and their inclusive nature ensures each and every one of us feels like we actually contribute towards taking Capillary to the next level,” she added.