Brazilian women say ‘No Means No’ at carnival
rio de janeiro — “No means no” is a new battle cry for Brazilian women mobilising against assault at carnival, a raucous party whose free-wheeling atmosphere leaves women particularly vulnerable to unwanted sexual contact.
In the wake of the Harvey Weinstein episode that triggered the #MeToo campaign against harassment in the United States, Brazilian women are out in full force — with some even sporting temporary tattoos with the message emblazoned across their shoulders, arms and chests.
Rio’s carnival — the world’s largest — falls during the city’s preLenten blowout which draws millions of near-naked revelers dancing as the alcohol flows, and flows. The feast of excess is also often the backdrop for a slew of sexual assaults, particularly against women. Luka Borges therefore is tirelessly distributing the temporary “No Means No” tattoos as part of a street parade — known as a “bloco” — set to samba tunes in Rio’s center.
“There is a lot of machismo in Brazil — so doing this for carnival is really pressing,” the 28-year-old project manager told
Borges created with four friends “No Means No” tattoos, and began distributing them to women last year during some of the city’s blocos, after one of them was harassed.
Thanks to social media and a crowdfunding campaign, some 27,000 tattoos have been produced for the 2018 carnival, in Rio as well as cities including Salvador, Sao Paulo and Olinda.
“A lot of the time, at past carnivals, we were harassed and did not even realise it,” said Anna Studard, a 27-year-old theater producer. “We thought it was normal! But I think in the past couple of years we’ve started to realise that ‘no means no.’” The women behind this campaign simply say they’re simply trying to bolster the “my body, my rules” concept already familiar to many in Brazil.
“If we continue to cover ourselves, to hide, the youngest girls will have to continue to protect themselves,” said Borges.