TCL appoints Neymar Jr as global brand ambassador
dubai — TCL, one of the top-three global television manufacturers and the leading consumer electronics brand, announced the appointment of Neymar Jr, one of the world’s most influential and widely–recognised athletes, as the company’s global brand ambassador.
The exclusive partnership with Neymar Jr is TCL’s latest initiative in an extensive programme of premium sports sponsorships worldwide, which underpins the company’s goal to connect with its growing community and fulfilling its commitment towards its global consumers.
The agreement has been signed for two years, during which Neymar Jr will appear on TCL TV and print commercials across its major businesses including TCL Multimedia (the group’s TV business) as well as household appliances, and he will also participate in a series of high impact, global, online and offline marketing campaigns for the brand. The two parties will also join forces for charity. The deal with 26-year-old Brazilian football superstar Neymar Jr is part of TCL’s global brand strategy and will help TCL embrace a wide audience of young sports fans worldwide and raise TCL’s global brand visibility.
“Neymar Jr is truly a global sports icon who inspires fans to strive to reach the ultimate standards of excellence, just as TCL constantly strives for excellence in technological and product innovation. With sports fever set to spread all over the world this year, Neymar Jr. is undoubtedly the best possible partner with whom, together, we can deliver an exceptional experience to our consumers,” said Tomson Li, chairman and CEO of TCL Corporation.
“I am thrilled to be partnering with TCL. It was an easy decision for me. I share similar values with TCL — the constant pursuit of excellence and great results in every game and I’m excited to work closely with TCL and support the company’s efforts to bring the global sports community together through football,” said Neymar Jr.