Khaleej Times

Gulf Craft offers variety of brands under one identity

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dubai — Mrs Abeer Al Shaali Gulf Craft’s executive management officer and the first Emirati woman to work at Gulf Craft, stated that as the largest manufactur­er of pleasure craft in the region, Gulf Craft offers a variety of brands under one corporate identity.

“We have an economy of scale that allows us to invest quite heavily in the latest machinery for our factories as well as continuous training for our people.”

Mrs Al Shaali said that the three launches at this year’s Dubai Internatio­nal Boat Show is an exciting moment for Gulf Craft.

“Gulf Craft’s vision is to grow the leadership team and create new partnershi­ps across the world. Our Maldives operation is also seeing the introducti­on of a new boat this year which we believe responds to a need in that market.”

Mrs Al Shaali added that Gulf Craft have built so far around 500 yachts and close to 10,000 boats since the company’s inception. The all brand new Majesty Yachts brand ranges in size from 48 feet to 155 feet currently. In that brand, I would say the Majesty 48 and Majesty 56 starter yachts are quite popular in the region compared to whatever we have seen in the past that are around 100 feet.

Gulf Craft is looking eagerly to this year’s Dubai Internatio­nal Boat Show as it is a complete family day out. The show always has a fun vibe with a lot of different things happening. For Mrs Al Shaali and Gulf Craft, Dubai Internatio­nal Boat Show is a big reunion. It is a celebratio­n.

Mrs Al Shaali concluded by emphasisin­g the company’s strength and on the responsive and experience­d after-sales team that ensures customers have their yachts serviced profession­ally and ready to go whenever they are.

Mrs Al Shaali, strongly believes that yacht owners want to maximise their on water living to new standards. They want a comfortabl­e experience out on the water with their friends and family and Gulf Craft meets this need.

 ??  ?? Abeer Al Shaali, executive management officer, Gulf Craft.
Abeer Al Shaali, executive management officer, Gulf Craft.

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