Rights row erupts after Mexican artist Frida Kahlo Barbie released
mexico city — The new Frida Kahlo Barbie raised eyebrows, and indeed unibrows, from the moment it was announced.
Now the late Mexican artist’s family alleges the rights to her image have been stolen, and accuses toymaker Mattel of misrepresenting her appearance and ignoring what she stood for.
Mattel announced on Wednesday that Kahlo, a painter known for her searingly intimate portraits as well as her defiantly unplucked eyebrows, would be included in its newest collection of Barbie dolls.
It was perhaps an unlikely choice for the maker of the famously buxom blonde doll, given that Kahlo was known for upending gender norms and traditional ideas about how women should look and act.
Released just ahead of International Women’s Day, the “Inspiring Women” collection includes dolls based on Kahlo, aviation pioneer Amelia Earhart, African-American mathematician Katherine Johnson and other historic figures.
But Kahlo’s family soon issued a statement objecting to the doll. “Mrs Mara Romeo, great-niece of Frida Kahlo, is the sole owner of the rights of the image of the illustrious Mexican painter Frida Kahlo,” it said.
“The company Mattel does not have the proper authorisation to use the image of Frida Kahlo,” it added, threatening to take “necessary measures” against the California-based toymaker.
However, an American company called the Frida Kahlo Corporation insisted it was the legitimate owner of the rights. “Mattel has worked in close partnership with the Frida Kahlo Corporation, the owner of all rights related to the name and identity of Frida Kahlo, on the creation of this doll,” it said in a statement.
Romeo’s lawyer Pablo Sangri said the dispute arose after the family established the Frida Kahlo Corporation in 2005, in partnership with another company called Casablanca Distributors.
The latter has violated their nowexpired contract by failing to inform Kahlo’s relatives about the uses of her “brand,” he said.
And the contract never granted the Corporation rights to Kahlo’s image in the first place, only “certain uses of her name”, he said.
“The Frida Kahlo Corporation doesn’t hold, never held and will never hold the rights to Frida’s image.”