Happy Hearts: Chopard’s Big Heart
dubai — Chopard has made the Big Heart the emblem of the Maison, reinterpreting it in its collections as a recurrent reflection of its creativity and a distinctive token of its values.
Chopard dedicates its Happy Hearts collection to every woman with a Big Heart, through creations worn like a visible talisman of happiness. Interpreted in a wide range of colours, Happy Hearts now welcome a new Tahitian mother-of-pearl version.
The heart, a Chopard signature
“If I were to associate Chopard with a motif, it would be a Big Heart because there is a family behind it”. It is in these terms that Caroline Scheufele, co-president of Chopard, explains the importance of the values that have forged the shining reputation of the Geneva-based Maison: altruism, generosity and benevolence are the essential qualities governing the vibrant creativity and the taste for aesthetic wonderment cultivated in the ateliers of this family-run Maison. Above and beyond its stature as the symbol of lovers, it evokes the heart as a giver of life.
Happy Hearts, a visible talisman of happiness
The Happy Hearts collection undoubtedly embodies all that Chopard represents, through a perfect alliance between its Heart emblem and the iconic moving diamonds concept that has shaped the renown of the Maison. The Happy Hearts collection provides anchor points for moments of happiness by connecting them with objects that evoke fond memories whenever they are seen. These creations are a visible token of happiness, to be passed on from generation to generation as testimony to the happy moments when they were received as gifts. A cherished talisman for all women who share a sense of selflessness and generosity — all those with a Big Heart — each Happy Hearts model stems from Chopard’s subtle ability to capture fleeting and precious moments of life within a timeless object.