Smart service to ensure consumer rights
dubai — Residents can now contact the department of economic development (DED) with queries and complaints round the clock thanks to an artificial intelligence (AI)-enabled smart service, the first of its kind in the world.
The Commercial Compliance & Consumer Protection (CCCP) sector at the DED, launched the ‘Smart Protection’ service, at the ongoing Dubai International Government Achievements Exhibition (DIGAE) in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.
The service, available in Arabic as well as English, gather information from the consumer and within a few minutes the consumer will be issued an empowerment letter with an instruction from CCCP to the retailer to resolve the issue as per the policies of the DED. The consumer can then present the letter to the trader/ company concerned.
Mohammed Ali Rashid Lootah, CEO of the CCCP, said that the company or trader must take the necessary action within seven days from receiving the empowerment letter. If the merchant does not comply or respond to the consumer, the consumer can notify the same to the smart service and CCCP will take necessary action against the merchant, including imposing fines.
“The DED is proud to be the first government entity to launch a service based on artificial intelligence for consumer protection and global complaint resolution. It shows government agencies in Dubai and the UAE have taken great strides in following state-ofthe-art technologies and artificial intelligence in serving businesses, visitors and residents in accordance with the highest standards followed internationally in quality and efficiency. Through the new service we aim to enhance consumer confidence in the local market and enable consumers to have their complaints resolved anytime, quickly and efficiently,” Lootah added.
Ahmed Al Zaabi, acting director
DED is proud to be the first government entity to launch a service based on artificial intelligence for consumer protection and global complaint resolution.” Mohammed Ali Rashid Lootah, CEO of CCCP
of consumer protection at the DED, said: “The service is available in Arabic as well as English. We will study the possibility of adding other languages in future.”
The complaints can also be solved at the click of a button without having them reported to call centres, Al Zaabi added.
The CCCP also urged major business groups and companies operating in Dubai on the service and sought their co-operation in enhancing transparency in customer relations.
Sami Al Qamzi, director-general of the DED; Abdulla Mohammed Al Basti, secretary-general of the Executive Council of Dubai; as well as officials from various other government entities were present at the launch.