Start-ups with a story

With a cab a call away, a holiday a click away, and a new dress a button away, it’s easy to shift from one brand to another within the blink of an eye. as such, start-ups often find themselves battling corporate giants in a very competitive arena. the region is home to start-ups aplenty; these are some interesting stories of uae-based start-ups that proved that they are here to stay. Careem — magnus Olsson and mudassir sheikha careem (a chauffered cab service on a car booking app) happened when two former mcKinsey consultants decided that they wanted to do something meaningful. as consultants, their former roles demanded an exhausting commute. careem (arabic for generous) came about when they realised that there was no efficient way to get from one point to another. holidayme — Geet Bhalla and Digvijay Pratap theirs is a story straight out of a movie. two friends and travel enthusiasts chalked the concept of holidayme after mutually agreeing that booking a holiday online can make the holiday drab and cumbersome. they began humbly as a team of five working out of a small room in a house. Fetchr — idriss al Rifai and joy ajlouny this prompt and accurate delivery service is the result of an unexpected meeting between the cofounders. together, they identified problems of a lack of clear postal codes, addresses, and post boxes. mumzworld — mona ataya after stepping into motherhood, mona noticed that there weren’t any convenient options for mothers to buy products for their children. today, the bilingual online marketplace boasts of 1,00,000 products, and keeps kids and mums across the uae happy. sugaholic — sneha and Ravisha Bhatia it is a popular bakeshop today, but apparently, sugaholic first started as a stall to help fund education for a child in india.