Panasonic confident about growth in ME

dubai — Panasonic Marketing Middle East and Africa (PMMAF) announced that it was looking to make the most of available growth opportunities across the Middle East, especially in the company’s small and large home appliances segments.

As the company marks its 100th anniversary, experts announced that they were bullish on prospects in the region, and outlined how the company will sustain the growth momentum in 2018 and beyond.

“The Middle East continues to be an important market and investment destination for Panasonic,” said PMMAF’s managing director, Hiroki Soejima. He added that Panasonic has its sights set firmly on key strategies for its businesses in the region, among them strengthening its presence in the Middle East through increased market penetration.

Speaking to Khaleej Times, Anthony Peter, director of the corporate communications division at PMMAF, noted that there are very few companies in the region

the Middle East continues to be an important market and investment destination for the company Hiroki Soejima, MD of Panasonic Marketing MEA

that have successfully completed 100 years.

“We are very uniquely placed as a company due to our wide range of B2B and B2C products... Innovation is important to us and our global R&D spending stands at ¥4.36 billion, which is an indication of our commitment in this segment. When it comes to new technologies that have the potential to make a change in the market such as the Internet of Things, we are keeping ourselves up to date and testing the waters to see how we can contribute,” he said.

On the appliances segment, he said: “Right now, the growth in the small home appliances sector has slowed a bit, but we are seeing great results in our large home appliances sector.”

— rohma@khaleejtimes.com