TAG Heuer to display its unique history, heritage
dubai — TAG Heuer is proud to present the carefully curated Museum in Motion global exhibition, which comes to Dubai for the last two weeks of April, and highlights heritage timepieces from the brand’s museum at La Chaux-de-Fonds.
Following the positive feedback from Tag Heuer’s Globetrotter exhibition last September, Museum in Motion marks the first time these watches have left the museum and the first time the pieces have been exhibited as a group. Each exhibition is built exclusively around a specific and outstanding Carrera chronograph to celebrate the 55th anniversary of the launch of TAG Heuer’s iconic Carrera collection. Museum in Motion will also launch the Monaco Gulf Calibre 11 Special Edition timepiece for the first time in the UAE.
Museum in Motion
The Museum in Motion pieces selected showcase TAG Heuer’s rich history, particularly in motor sport racing, and highlight the brand’s innovative craftsmanship in luxury sports watch design. Key timepieces include the iconic Heuer Carrera, which was designed by Jack Heuer in 1963 and made specifically for driver and sports enthusiasts alike, and TAG Heuer’s Calibre 11 Monaco Gulf Special Edition, equipped with the first in the world automatic chronograph, the Calibre 11.
The Heuer Carrera was the first sports chronograph made specifically for drivers and sports enthusiasts. Designed with a wide-open and easy to read dial and a shock-resistant case, the original Heuer Carera was a manual winding chronograph equipped with a calibre Valjoux 92 using oscillating pinion design chronograph movement. Subsequent models like 1965 Heuer Carrera added aesthetic variants, and the 1970 Heuer Carerra became an automatic chronograph using TAG Heuer’s iconic Calibre 11 movement, while in 1972 a new generation of the Heuer Carrera was outfitted with the Calibre 15 chronograph movement.
Celebrating 55 years of the TAG Heuer Carrera
Museum in Motion coincides with the 55th anniversary of the classic Heuer Carrera timepiece, an iconic chronograph that has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long “Carrera Panamericana” road race, for which TAG Heuer is both partner and Official Timekeeper.
A cornerstone of the brand since 1963, this avant-garde chronograph, forever associated with motor racing, wears its DNA with sporting pride and now features a brand new engine in its newest reincarnation as the TAG Heuer Carrera Heuer 02 — the new Heuer 02 Calibre manufacture movement – along with a 43 mm modular case, a tachymeter bezel, and a skeleton dial with 3-6-9 counters.