WHY ARE WE IN LOVE WITH THE IDEA?
It’s easier to grab an apple or a cereal bar than sit down for a proper breakfast, especially on work days. Agree? Multiple cups of coffee make up for the first meal on hectic days. Right? On weekends, we skip breakfast and head out straight for a laid-back brunch. Is this good for our body?
Such changes in lifestyle suggest that the all-day breakfast concept is an answer to the need of the hour. After all, Dubai is a city that moves fast and its people are constantly working. Why then should lack of time be a reason for anyone to miss out on the joys of breakfast? “The items on the breakfast menu are considered to be healthy since they include milk, fruits, juice, cereals, eggs, etc.” says Sushma Ghag, dietician, Aster Hospital, Mankhool, Dubai. Also, breakfast typically is made up of more affordable items than lunch and dinner options.
Last March, McDonald’s UAE served breakfast items around the clock for a full week and it was quite a success. “Many of our customers love McDonald’s breakfasts, but often miss out as they rush to go to work, drop off their children to school or even try to fit in a workout in the morning,” they had explained the rationale. Interestingly, beginning this month, they’ve made nuggets available for breakfast in Australia! It seems the concept is working both ways then— after all, who doesn’t like to have leftover cold pizza for breakfast the next morning?
“Almost everyone loves breakfast. And, everyone loves sitting together with friends, family or on their own for a little bit of ‘me time’ while they enjoy good food. This — coupled with the all-day breakfast’s biggest driver, social media — is why we’re seeing it on offer all day, every day, at lots of venues around the city, including ours,” share Davron Hamidov and Zee Alikhonov, owners, Arrows and Sparrows, The Greens, Dubai. “The saying ‘Eat breakfast like a king, lunch like a prince and dinner like a pauper’ promotes a healthy way of living. The concept is picking up, and I believe that it is time as customers require the flexibility and convenience of breakfast no matter their schedules during the week or on the weekend,” says Zorawar Kalra, brand owner, Farzi Café, City Walk, Dubai.