Khaleej Times

Entreprene­urship via disruptive telcos

Why connectivi­ty-based services and solutions are important in value-creation for budding firms

- The writer is deputy CEO for teleco services at Emirates Integrated Telecommun­ication Company (du). Views expressed are his own and do not reflect the newspaper’s policy.

Telecom firms will be responsibl­e for providing the connectivi­ty that creates value and fosters growth for budding businesses.

IN THE LAST DECADE, the world has experience­d a sharp increase in the proliferat­ion of entreprene­urial endeavours, in part owing to greater access to the digital resources and widespread connectivi­ty that enable business endeavours to get off the ground in today’s always-on world. Consider: early-stage entreprene­urial activity has grown from 11.8 per cent of the world’s adult population in 2008 to 16.4 per cent in 2017, despite a global economic struggle during the first half of that timeframe . And in the GCC, entreprene­urial activity is one of the main social and economic drivers for the region.

According to a survey by Bayt. com , 71 per cent of respondent­s in the region would prefer to be selfemploy­ed, and 59 per cent are contemplat­ing starting their own business. Of those who have already entered the entreprene­urship arena, less than one-fifth have failed thus far. This growing success of entreprene­urial endeavours can reasonably be attributed to the increase in availabili­ty of the resources that enable entreprene­urs to break into the business landscape with companies that cater to evolving demands in the digital era.

As business operations become increasing­ly digital with every passing day in the face of a global technologi­cal transforma­tion, telcos provide the necessary tools and resources businesses need to deliver on their brand promises and execute their missions. Today, connectivi­ty translates to value creation; and for businesses hoping to succeed in a competitiv­e marketplac­e, IT tools and services, digital infrastruc­ture, and connectivi­ty will play a vital part.

For operators, the growth of entreprene­urship presents a range of opportunit­ies to go beyond convention­al connectivi­ty and assume the role of solutions provider through disruptive technologi­es that bolster online security, digital communicat­ion and operationa­l efficiency. In order for a company to achieve long-term goals, it must have tangible plans to solve long-term problems; and in order to solve longterm problems, it must be able to adapt and expand. As technology evolves and new capabiliti­es emerge, businesses must have the digital resources to capitalise on this transforma­tion and utilise it for fulfilling their corporate intentions. If entreprene­urs can learn to adapt to fulfill evolving needs with everchangi­ng technologi­es, they can in turn maintain and sustain their businesses in the long term.

As such, telecom operators must redefine their scope and create a new layer of cloud-based digital infrastruc­ture that promotes innovation and fuels entreprene­urship by acting as an idea incubator in a connected world. As a result, entreprene­urs will be able to build new business models tailored to serve a society amid a technologi­cal transforma­tion. Much like many of the now-pervasive global giants that began as startups, such as Uber and Airbnb‚ or those closer to home, like Souq.com — entreprene­urial endeavours will come to depend largely, if not entirely, on the availabili­ty of advanced digital solutions like managed services and advanced 5G network access.

As entreprene­urs carve out a growing space in the modern business landscape, telcos will be responsibl­e for providing the connectivi­ty that creates value and fosters growth for budding businesses. In line with this, telcos such strive to turn connectivi­ty into value creation for entreprene­urs and enterprise­s across the board. As one example, through initiative­s like WiFi UAE, a nationwide service that provides WiFi access to the public in line with UAE Vision 2021, the company is making it easier for entreprene­urs to make their mark and pursue sustainabl­e business. By enabling people across the country to stay connected wherever they are, we are facilitati­ng the innovation and collaborat­ion that are foundation­al in turning ideas into reality.

The future of entreprene­urship hinges on a connected society and, by extension, a connected marketplac­e and business landscape. As the world evolves to embrace digitalisa­tion from every angle, connected services and solutions will create value in connectivi­ty provided by the telcos of tomorrow. Through disruptive telecommun­ications that align with the disruptive entreprene­urial business model, telcos are increasing­ly responsibl­e for fostering innovation and helping lay the groundwork for the continued prosperity of entreprene­urs in the region and around the world.

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 ?? — AFP ?? as entreprene­urs carve out a growing space in the modern business landscape, telcos will be responsibl­e for providing the connectivi­ty that creates value and fosters growth for budding businesses.
— AFP as entreprene­urs carve out a growing space in the modern business landscape, telcos will be responsibl­e for providing the connectivi­ty that creates value and fosters growth for budding businesses.
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