Khaleej Times

Dell launches Customer Solution Center in UAE

- Rohma Sadaqat — rohma@khaleejtim­es.com

dubai — Dell Technologi­es on Monday launched its first Customer Solution Center in the UAE, with the aim of providing its customers in the region with a stateof-the-art technology hub where they can run proof of concepts and test new solutions.

The hub has been designed to provide an environmen­t wherein world-class IT experts will collaborat­e with customers to explore, test and prove end-to-end solutions and share best practices, that can help drive business outcomes and create a competitiv­e advantage.

In addition, the Customer Solution Center global network enables remote connectivi­ty, which offers the ability to engage customers from any location. The center also provides customers with easy access to the whole portfolio of Dell Technologi­es’ solutions and ensures that they receive appropriat­e expertise and resources at every level to achieve their business objectives.

Speaking in a media session after the launch, Mohammed Amin, senior vice president for the Middle East, Turkey and Africa at Dell EMC, said that the hub is also a way for the company to be closer to its customers, and help increase its market share in the region. “We are always looking at expanding on our investment­s in the UAE, and the region. We spend just over $4 billion annually on R&D alone. The UAE is a very exciting region for us to be in right now, since there is a very young population that is looking towards the future. The country also has a very forward thinking leadership with a vision for the future; nowhere else in the world do you have a minister of artificial intelligen­ce like in the UAE.”

“The strong appetite for investing in new technologi­es and innovation is very visible over here in the UAE,” added Marius Haas, president and chief commercial officer at Dell EMC. “There has been a lot of discussion on how digital transforma­tion will play out and how organisati­ons can accelerate their operations by adopting new methods and applicatio­ns. It is our aim to be a core strategic partner of choice for such organisati­ons here in the UAE and the rest of the region.”

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