Khaleej Times

Customer-centric culture

The leading financial service provider offers the highest levels of service

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Al Fardan Exchange is one of the oldest and most establishe­d names in the UAE remittance market and is an industry pioneer. The exchange has been serving communitie­s with remittance­s, currency exchange and financial services for over 46 years.

Al Fardan Exchange recently won the Dubai Business Excellence Award for the category of ‘Best Service Performanc­e Brand’ under Dubai Service Excellence Scheme (DSES) for Money Exchange Services. This award compliment­s the story of excellence in the service provided by the exchange since its inception and is an encouragem­ent for the brand to pursue more commitment and dedication towards its valued customers.

The exchange is proud to be presented with this distinguis­hed award, which sets a higher objective for it to maintain and to exceed the quality of service and be closer to its clients. The company is a customer-centric organisati­on, as all employees have a clear mandate to provide the customer with the highest level

As a token of appreciati­on to all its valued customers, Al Fardan Exchange has launched its summer promotion campaign to recognise and appreciate the trust which customers have put in the brand. In line with the Year of Zayed, Al Fardan Exchange has initiated this campaign by rewarding more than 100 winners every day for 60 days with a total of 6,202 winners in total. Each winner will go home with various prizes ranging from cash to Samsung smartphone­s and the grand prize will be Dh50,000, which will be given to two lucky winners at the end of the promotion.

of service.

Participat­ion in the DSES programme has provided the exchange with a clear insight and a real measurable tool to evaluate its service from an independen­t point of view. This has paved the way for deployment of technology and strategic plans to transform digitally to offer the latest service and products.

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 ??  ?? Osama Al Rahma, CEO of Al Fardan Exchange
Osama Al Rahma, CEO of Al Fardan Exchange
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