Khaleej Times

Why is corporate culture turning toxic globally?

Bribery, scandals, fat pay packages for executives are provoking shareholde­rs’ activism

- Lucy P Marcus THE BOARDROOM

The best bet for business is to get ahead of these issues, taking real, timely action to address them as soon as possible

Gone are the days when annual general meeting season — the time of the year when executives and directors of publicly traded companies gather to report on their activities, accounts, and plans to shareholde­rs — went by unnoticed. Ever since the 2012 “Shareholde­r Spring,” shareholde­rs have stopped acting as passive recipients of companies’ reports or obedient rubberstam­pers of their plans and pay packages, and started actively and publicly questionin­g board decisions, airing grievances, and submitting proposals for change. This shift is long overdue, and it will transform how business operates, whether companies like it or not.

Over the years, the number of issues that attendees have taken up during annual general meetings has grown exponentia­lly. In fact, as several large-scale investors have told me, there are so many issues in need of attention that it can be difficult to prioritise them. Still, some issues have taken on particular prominence.

This year, the issue that was raised most frequently was executive pay. What stands out is that discussion of the issue was based not just on a sense of unfairness arising from extreme pay disparitie­s and an apparent lack of regard for performanc­e, but also on hard evidence, including a clearer understand­ing about how pay packages and bonuses work. This raises the likelihood that current grievances will result in real change.

For example, shareholde­rs at British satellite telecommun­ications company Inmarsat voted against its remunerati­on report, underscori­ng the divide between executive compensati­on and company performanc­e. Likewise, remunerati­on policies were rejected by nearly 36 per cent of shareholde­rs at Unilever and 34 per cent at AIG. Large investors at the Anglo-Australian miner Rio Tinto also balked at its remunerati­on report.

Of course, this trend is far from universal. Shareholde­rs at Tesla approved what corporate governance experts have called the “staggering” pay package of the company’s billionair­e founder, Elon Musk, whose “Trump-like ability to get people to believe in him and his prepostero­us promises,” as one commentato­r put it, has propelled the company’s share price to sky-high levels at the same moment that its bonds are trading at junk bond levels. Nonetheles­s, the shareholde­r pushback represents a major step forward, and the fact that the compensati­on issue is now being discussed not only in business media, but also in general outlets, magnifies the activists’ potential impact.

While executive pay got the most attention this year, investors and the public are deeply concerned about several other issues, as well. Some are better known than others, but all will require urgent attention in the coming months, if boards are to avoid major upheaval at next year’s annual general meetings.

For starters, resistance to allowing CEOs also to serve as board chairs — long a topic of conversati­on, particular­ly in the United States — is intensifyi­ng. At Tesla, investors are being urged to keep Musk only in his role as CEO, while bringing in an independen­t board chair. Mark Zuckerberg’s dual role at Facebook also seems to be subject to increasing opposition.

Second, companies are facing intensifyi­ng pressure to improve their handling of sexual harassment accusation­s, from their response to initial complaints to their reporting of such responses. In the #MeToo era, when victims feel increasing­ly empowered to report the harassment and assault that they experience, the extent of the problem — and the inadequacy of existing mechanisms for responding to it — is becoming starkly apparent.

Afrinic, the body responsibl­e for allocating Internet network addresses across Africa, is in virtual free-fall after allegation­s against its chairman resulted in the board’s disintegra­tion. The Hollywood producer Harvey Weinstein has now been arrested on charges of sexual assault, and the company he founded, the Weinstein Company, has collapsed. Organisati­ons like Save the Children are facing a reckoning as well.

The ride-hailing companies Uber and Lyft — following Microsoft’s lead — have taken a step forward, scrapping mandatory arbitratio­n to settle harassment claims and giving victims more options, including public lawsuits. But demands for more comprehens­ive changes are likely to grow louder.

Another issue that is taking on a new sense of urgency is the relationsh­ip between business and politics, with companies facing criticism for their political entangleme­nts. In particular, the pharmaceut­ical giant Novartis has found itself under the microscope in two countries.

In Greece, Novartis is accused of bribing 10 politician­s. In the US, the company not only spent $8.8 million lobbying US lawmakers in 2017; it also paid $1.2 million to US President Donald Trump’s personal lawyer, Michael Cohen, for guidance on how the Trump administra­tion would approach health-care policy issues. The telecom company AT&T paid Cohen as much as $600,000 as part of a similar consulting contract.

Even if these actions are not explicitly illegal, they raise serious ethical — and, in turn, reputation­al — questions, for which companies are increasing­ly being called to account. The same is true of decisions taken in numerous other areas, from environmen­tal policies to working conditions, which are also becoming subject to growing scrutiny.

All of these are real and well-founded concerns that will not go away any time soon. Boards and executive teams cannot sweep them under the rug, treating them like passing fads. The best bet for business is to get ahead of these issues, taking real, timely action to address them as soon as possible. Otherwise, future annual general meetings will only become tenser. —Project Syndicate Lucy P Marcus, founder and CEO of Marcus Venture Consulting, Ltd., is Professor of Leadership and Governance at IE Business School and a non-executive board director of

Atlantia SpA.

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